If you purchased a policy before 7/7/2023, please call 833.430.0184 to manage your policy.

Online Privacy Policy

General Motors Insurance is committed to respecting and protecting customer privacy. The Online Privacy Policy (“Privacy Policy”) explains what information General Motors Insurance may collect about you when you use the General Motors Insurance website, https://www.gminsurance.com, (the “Site”) or the products or services offered through the Site (“Services”) and how we use and protect that information. Please read the Privacy Policy carefully. By using the Site or the Services, you consent to the collection and use of your personal information as described in the Privacy Policy. If you do not agree with the terms of the Privacy Policy, please do not use the Site or Services.

The Site is controlled, operated, and administered by GM Financial from its offices within the United States. If you are accessing the Site from a location outside the United States, you acknowledge and consent to the collection, storage, processing, and transfer of your personal information to our facilities in the United States and to those third-parties with whom we share it as described in this Statement.

Collecting Personal Information

General Motors Insurance may collect, store, and use the following kinds of personal information:

  • Information you provide when completing an online General Motors Insurance quote, submitting an application for insurance, or during the claims handling processes, including your first and last names, physical address, residence type, home telephone number, email address, date of birth, gender, marital status, Social Security number, driver’s license number, and vehicle information;
  • Information you provide to us when you register your policy on gminsurance.com. This may include your email address, phone number, password, first and last names, zip code, General Motors Insurance policy number, Social Security number, and vehicle information such as make, model, and vehicle identification number ("VIN");
  • Information from commercially available third-party sources, such as consumer reporting agencies and identity verification services, which may be combined with the information you provide when completing an online General Motors Insurance quote;
  • Information about you and your vehicle obtained from our affiliates, including your driving behavior data based on consent we collect from you in the application process;
  • Information about the device or computer you use to access the Site, including device ID, device and platform type, operating system, IP address, browser type and version, domain name, and referring website/service/application; and
  • Information that you send directly to General Motors Insurance or post to any of General Motors Insurance’s social media websites for publication on the internet, such as your first and last names, username, profile picture, user preferences such as “Like” button clicks, and the content of your posts.

Using Personal Information

We may use personal information that we collect in the following ways:

  • To provide you with Services and to fulfill our contractual obligations to you;
  • To process your General Motors Insurance quote or policy application;
  • To communicate with you about the Site or Services, such as to send you policy updates or other communications regarding your policy or to inform you of any changes to the Site or Services;
  • To send you information about promotions or other marketing material;
  • For specific purposes for which you provide consent;
  • To provide you support or other services you request, for example technical support or to answer questions about the Site;
  • To maintain and improve the Site and Services and improve user experience; and
  • For any other legitimate business purpose.

Third-Party Collection of Personal Information

General Motors Insurance may allow third-party service providers to place persistent identifiers such as cookies, pixel tags, and web beacons on the Site.

Cookies, pixel tags, and web beacons are used for the following purposes:

  • Analytical Purposes: We use cookies and web beacons to analyze user activity in order to improve the Site. For example, we use this information to determine the number of visitors to the Site, the pages viewed per visit, and the time spent on particular pages. Collecting this information helps us provide you with a better online experience.
  • User Preferences: We may use cookies, pixel tags, and web beacons to store preferences you demonstrate on the Site. For instance, we may use a cookie to store a portion of your log in information so that you do not need to re-enter it every time you get a quote or access your account on gminsurance.com from the same device.
  • Marketing: We may use cookies and web beacons from third-party service providers for marketing purposes to place General Motors Insurance advertisements on nonaffiliated websites. We may also use service providers who use tracking devices such as cookies, pixel tags, and web beacons to collect anonymized information about consumers’ activities on nonaffiliated websites. The information they collect typically includes things like browser type, IP address, pages visited, and time visited. General Motors Insurance may use this information to provide relevant marketing content to you. You may opt out of receiving such advertisements on the advertisement itself. You may be able to opt out of some third-party service providers’ use of cookies by visiting the Network Advertising Initiative opt-out page or the Digital Advertising Alliance’s Opt-Out page.

One of the third-party services that we use is Google Analytics, which is a web analysis service provided by Google. Google utilizes the data collected to track and examine the use of the Site and may share this data with other Google services. We also use the Google AdWords remarketing service to advertise on third-party websites. Google may show General Motors Insurance advertisements on websites across the internet and may use cookies to serve advertisements based on your past visits to the Site. You can find information about how to opt out of Google's use of cookies by visiting Google's Ads Settings.

The Site may also include social media features, such as the Facebook “Like” button, and other widgets, such as the “Share” button or interactive miniprograms provided by third parties. These third parties may use cookies or other tracking technologies to collect information about you when you use the Site. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services.

Disclosing Personal Information to Third-Parties

We may disclose personal information we collect from you to the following third parties, for the purposes specified:

  • Service Providers: We may use third parties to provide you with products and services you request. If you are a customer, we may disclose the information we collect about you as described herein and in accordance with General Motors Insurance customer privacy notices and applicable law.
  • Affiliates: For customers, we may share personal information within the General Motors family of companies for analytical purposes, user preferences, and marketing in accordance with General Motors Insurance customer privacy notices and applicable law.
  • Change in Corporate Structure: We may share information in connection with a merger, acquisition, consolidation, change of control, or sale of all or a portion of our assets or if we undergo bankruptcy or liquidation.
  • Other Disclosures: We may also disclose your personal information when we are required to do so by law; with your consent; or when we believe that disclosure is necessary to service your policy, process or settle claims, protect our rights or to comply with a judicial proceeding, court order, or legal process.

Making Changes to Your Information

You may make changes to the information that you provide to us by logging into your account on gminsurance.com or calling us.

Do Not Track

Certain web browsers may provide an option by which you may have the browser inform websites or internet services you visit that you do not wish to have your activities tracked by cookies or other persistent identifiers across time and across third-party internet websites, online or cloud computing services, online applications, or mobile applications. These are commonly called "Do Not Track" signals. At this time, the Site does not honor Do Not Track signals from web browsers because it may diminish the optimal performance of the Site. However, you may refuse or delete cookies. Please refer to your browser’s Help instructions to learn more about cookies and other technologies, and how to manage their use. If you do elect to refuse or delete cookies, you will need to repeat this process if you use another computer or change browsers. If you choose to decline cookies, some of the functionalities of websites may be impaired.

General Motors Insurance processes Global Privacy Control preference signals. General Motors Insurance applies the Global Privacy Control signal at the browser level.


We maintain reasonable physical, electronic, and procedural safeguards designed to protect against loss or unauthorized access, disclosure, alteration, or destruction of the information you provide on the Site. However, no method of transmission over the internet or electronic storage technology is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. The security of your information also depends on the security of the electronic devices and internet service provider network that you use to access the Site. We are not responsible for the security of your information accessed on those devices or networks.

Your Choices

If you do not want to receive marketing communications from General Motors Insurance, please visit the Consumer Preference System website at www.gmcontactpreferences.com . This will allow you to opt out of unsolicited marketing telephone and email communications and/or to change previously submitted opt-out preferences. You can also call 1-866-MYPRIVACY (1-866-697-7482) to opt out of direct mail communications, as well as telephone and email communications, and/or to change previously submitted opt-out preferences.

If you are an General Motors Insurance Customer and opt out of receiving marketing communications from General Motors Insurance, your personal information will not be used to send marketing communications, but may still be used for the other purposes described in this Online Privacy Policy or consistent with the General Motors Insurance customer privacy notices and applicable law.

Children’s Privacy

The Site is not intended for use by children under the age of 13 years, and we do not knowingly collect personal information from children under the age of 13 years. Please contact us if you believe we may have unknowingly collected information about a child under 13, and we will take immediate steps to delete any such personal information.

Changes to the Privacy Policy

We may modify this Privacy Policy at any time. If we do, we will post the revised version on this page. You should periodically check here for the most up-to-date version of this Privacy Policy. Any changes to the Privacy Policy will not be retroactively applied and will not alter how we handle any personal information we previously collected from you.

Effective Date

This Privacy Policy is effective as of May 31, 2023